Web Designing Company in Chennai

 

Havro is the best web development company in Chennai which provides the services like Web Development, SEO & Digital Marketing, Mobile App Development, Software Development, and UI & UX Development. 

Why Is Link Building Important And What Are The Techniques?

 

Link building is a crucial aspect of SEO because it aids search engines in discovering new websites and determining which ones should be ranked higher in the SERPs.

An Introduction to Link Building

It's sometimes the lone element in why one page ranks higher than another's, so if you want to compete for online visibility and links to your site, you need to understand the importance of link building as part of a high-quality SEO plan.

Whether you're new to link building or have been doing it for a while, the goal of this blog is to help you understand link building, its importance, the many types of links, and how link building can improve your business.

What is Link Building?

The process of collecting links from other websites to your own is known as link building. Search engines crawl the links between individual pages on your website as well as the links between entire domains to determine what constitutes a good link. Best SEO company in Chennai helps you to collect links from other websites.

A link to your website tells Google that it's an important resource on the subject that deserves to be mentioned. Sites with more backlinks are ranked higher by Google. By SEOs, this is referred to as "link juice."You can utilize a variety of link-building tactics, and while they all differ in difficulty and complexity, link-building is one of the most time-consuming aspects of an SEO job. Furthermore, not all hyperlinks are made equal. For example, a link from the Guardian is far more useful than one from an unknown travel blogger's website.

What Is the Importance of Link Building for SEO?

Link building is a crucial aspect of SEO because it aids search engines in discovering new websites and determining which ones should be ranked higher in the SERPs.

In terms of link building, Google advises:

"Webmasters may boost their sites' overall rankings by establishing high-quality sites that people will want to use and share."

That is, rather than focusing on link building for search engines, you should focus on collecting links because you've created incredible content that people want to share.

Use Strategic Guest Blogging

Is guest blogging a thing of the past? Both yes and no.

Mass guest posting only for the sake of getting links is no longer a feasible option. You don't want to post an article on a site that isn't relevant to your niche and has no authority to get a backlink.

That kind of guest posting isn't going to cut it. The search engines are sophisticated, and they can tell if you're not guest posting to add value.

If you want to reap the rewards of guest blogging, you must be strategic and authentic. Make sure you're writing something unique for the other site (a case study, for example) and that it's relevant, authoritative, and engaging to your target audience.

When you guest blog selectively, you’ll reap the rewards of higher rankings, increased traffic, and qualified leads. And this strategy is followed by top web development companies in Chennai.

Create and Distribute Infographics

Infographics are still effective today and can be an important part of your link-building strategy.

The benefit of infographics is that they will continue to drive organic traffic to your blog and earn you great links without you having to ask for them.

Infographics generate 178 % more links, according to my research. As a result, making infographics is a link-building strategy you can't afford to overlook.

Get Active on Social Media

Social media has transformed marketing, and it may be a tremendous help with your link-building strategy and guest-posting efforts. You're doing your brand a disservice if you're not active on social media.

To become more active, share new posts, photos, and updates. You may make it easier for your fans to discover what they want to see by posting it in multiple places on social media.

Even if you're new to social media, being more engaged can help you quickly build engagement. As a result, more people will become aware of your business and website, and they'll be more likely to share your best content with their target audience.

Use Resource Links from Trusted Sites

It's time to start using credible websites' resource links. A resource is similar to a guide that you provide for your target market.

Forbes, Entrepreneur, Huffington Post, Jeff Bullas, Social Media Examiner, and Copyblogger all feature resource pages you may use to start your own.

Visitors will be able to find what they're seeking more easily if a major site in your sector has prepared a list of blogs in your industry.

You'll receive more backlinks if you can make an even bigger resource post than the one above. You may make it 25, 50, or even more.

I once emailed 30 bloggers who were mentioned in a resource piece. Within 10 days, twelve of them had linked to my resource page, and I received a lot of social love.

Email outreach is more effective than sending a broken link or a link request email because you've already linked to them.

You've developed a level of trust with them, and you've also given them some gratitude. They'll be more likely to link to your website as a result of your kindness.

Grow Your Brand

Growing your brand is one of the most effective link-building tactics. Your brand emerges from your thoughts and then begins to manifest itself in the outside world.

When it comes to effective link building, keep in mind that as your brand expands, others will naturally link to you.

What exactly do I mean? Let's take a breather here.

A natural link is a) editorially earned and b) organic in the context in which it happens, even though there are numerous meanings in the marketing world.

It is not sponsored or compensated in any form. A natural link frequently offers credit where credit is due, and it's something that every professional blogger should strive for.

I've seen firsthand how strong a natural relationship can be. I normally get fresh links from authoritative blogs within 24 hours of publishing a new blog post.

It all boils down to the quality of your content and your brand to earn that. In some ways, your brand is a representation of yourself. "Your representative while you're not there," is how I define a brand.

I've been doing online marketing for almost a decade. Consistent blogging was one of the most effective techniques I utilized to establish my brand during this time. When you blog regularly, you will attract greater attention.

Get serious about blogging if link development is a component of your strategy. You'll gain 97% more inbound links, which will help you rank higher in search engines.

Check Competitors’ Backlinks

If your competitors' search engine rankings are greater than yours, they may be on the correct route. You are welcome to attend as well.

Nothing beats eavesdropping on your competitors to figure out where their links are coming from.

Competitive analysis is the process of spying on your competitors to determine what keywords they're ranking for, where their greatest links are coming from, and what they're doing now to assist them to succeed.

So, how do you monitor the backlinks of your competitors?

Take the following steps:

Step 1: Go to Ubersuggest and search for your competitor's domain name.

Step 2: On the results page, go to the backlinks box and click it.

Step 3: Scroll to the bottom of the page to view a list of sites that link to your competitor.

You've already won half the battle if you know where your competitors get their backlinks from; instead of reinventing the wheel, you can focus on sites that produce results.

Keep Track of Your Backlinks

Most people invest time and money in acquiring new links, but they don't keep track of their progress.

How will you know whether to develop additional backlinks or take a break if you don't track them? You may have over 800 links going to your web pages right now, but some of them may have vanished after 30 to 60 days.

Why?

You have no say in which blogs and websites connect to you. The site owners may remove your link from their post or resource page without notifying you.

This is why it's crucial to keep track of your backlinks.

Here's how to figure out how many backlinks your site has right now if you're not sure.

Step 1: Go to Ubersuggest and type in the URL of your website, then click "search."

Step 2: Select the backlinks box from the drop-down menu.

Step 3:Scroll down to see a graph that shows how many links you've gained and lost.

The backlinks tool not only shows who is connecting to you, but also shows the anchor text, DA, and page authority of each site.

There's also a graph that shows how your backlinks have changed over time. This is useful for determining whether your link-building techniques are working or if it's time to switch things up.

Earn Editorial Links

Editorial linkages aren't created by accident. By offering value, you create them. Since the earliest Google Panda, Penguin, Hummingbird, and Mobile-geddon upgrades, Google has been pursuing this goal.

Because editorial links are voluntarily offered by sites that aren't expecting anything in return, they're the most valuable and sought-after links.

The nature of editorial links is that they require engaging material before they will connect to it.

If you purchase or build all of your links, you'll find it difficult to keep them all, and Google may penalize you because you can't be that careful all of the time. Why not focus on creating outstanding content instead of wasting time and effort?

Yes, I know I've stated it over 50 times in the last 30 days, but I would have ignored it if it wasn't vital. Every day, I produce high-quality content, and thousands of people link to it. It's something that my link profile appreciates.

You can start blogging with a strategy to obtain editorial links. Create material that assists individuals in getting from point A to point B. Make more instructional and pillar content, and make sure all of your content contains reliable facts.

 

How Push Notification Works In Web Application

Web Push Notifications allows web applications to behave like native programs and receive messages from a server at any time, even if the web app is not active or loaded in the browser.

Progressive Web Applications (PWAs) have emerged as a viable alternative to native apps because they can be downloaded, used offline, and have access to device hardware. In this article, I'll tell you how to add native-like notifications to your existing web applications to make them even better. I'll walk you through the basics of Web Push Notifications and how to integrate them into your existing web apps. Finally, I'll discuss current requirements and browser support.

Web Push Notifications Protocol

 Web Push Notifications is a rather new protocol used by Web Development Company in Chennai. It allows web applications to behave like native programs and receive messages from a server at any time, even if the web app is not active or loaded in the browser. When users aren't using your app, you can send them urgent and relevant notifications to entice them back.

Web Sockets vs. Web Push

I'd like to discuss the distinctions between Web Push and Web Sockets before getting into the specifics of the technology. To begin, let's look at what they have in common. Web Push and Web Sockets are meant to enable real-time communication between the web application and the application server, as well as to transfer real-time data and updates from the application server to the web application.

The following are the distinctions:

·       Only when a web page is loaded and active can Web Sockets be used. Web Push Notifications, on the other hand, can be used at any time, including when the application is active, inactive, or not loaded, and even when the browser is not open or closed.

     Web Push data must be encrypted, and each communication must be within a certain size limit (it must not be larger than 4Kb). There's also a count limit on the number of messages you can send (the exact limit value depends on the browser). Some browsers (such as Chrome) may also require the user to see a notification every time a message is received. When you utilize Web Sockets, you don't have any of these restrictions: you may send an unlimited amount of unencrypted messages of any size and treat them any way you want; you can display a notification, silently update the data in your application, or do nothing at all.

When a user interacts with your online app, the basic guideline is to use Web Sockets to provide regular data updates to the app. Web designing company in Chennai use Web Push Notifications to send urgent and vital notifications to a user that must be received right away, regardless of whether or not the user is currently using your application.

 Concepts of Technology

 Let's get into the technology's technical aspects. I'd like to demonstrate the points using a game with unique rules, players, and rounds. I'll begin by describing the game's players. In this game named Web Push Notifications, there are five players.

• Web Application
• Service Worker
• Browser
• Application Server
• Push Server

The browser vendor implements the Push Server service, which acts as a communication bridge between your application server and a browser. It's in charge of sending messages from your application server to your browser.

 Demonstrating Web Push Notifications with a Game

 I'll show you how to integrate web push notifications into your apps using a game. The World Wide Web Consortium and the Internet Engineering Task Force have released various specifications that outline the game's rules:

The Push API specification describes the communication between the browser and the web application or service worker connected with this application.

 The Notifications API specification describes how to display various sorts of notifications as well as how to handle notifications. The Web Push Protocol specifies the communication between the Application Server and the Push Server.

 There are also specifications for push message encryption and application server identification, which allow your application server to confirm that it is authorized to transmit messages to your user.

 Permission request

 If your web app doesn't have notification permissions when you run subscribe(), the browser will request them on your behalf. However, you have another option: you can explicitly seek permissions by contacting Notification. Directly using the request permission function. This method will deliver a promise that resolves to the user's chosen permission. This can take the form of granted, denied, or default.

 Messages Encryption 

 A Push message may or may not contain any data. The POST request will have an empty body in this situation, and the service worker may need to gather some data before sending the user a Notification. Alternatively, the application server can provide a payload along with the push message to save the service worker from having to make an extra request. All payload data, however, must be encrypted. This is a crucial point. Because you trust your application server, HTTPS allows secure communication between the browser and the application server.

 Handling the Push Message

 The browser, on the other hand, picks which push server to utilize to provide the data, thus you, as the application developer, have no say. Only HTTPS ensures that no one may access or modify the message while it is being sent to the push server. However, once the data has been received by the push server, it can be re-transmitted or modified. To avoid this issue, encrypt the data such that the payload data cannot be read or modified by a push server.

The Application Server gave the user a push message, which was validated by the Push Server and forwarded to the browser. The Service Worker was woken up by the Browser, which issued a push event to it. This was handled by the Service Worker, who processed the push message.

 I'd want to touch on two crucial points:

• Firefox permits a set quantity (quota) of push messages to be sent to an application without displaying a Notification, which is refreshed each time the site is visited. Chrome, on the other hand, demands that every push message include a notice, and if you don't include one, Chrome will display a default notification.
• The wait until method instructs the browser to keep the Service Worker active until the promise supplied to it is resolved. If you don't include this method, the Browser will instantly shut down the Service Worker, and the Notification will be hidden.

 

 

 

 

 

SEO Services in Chennai

 

Havro is the best web development company in Chennai which provides the services like Web Development, SEO & Digital Marketing, Mobile App Development, Software Development, and UI & UX Development.